The Idea

“The idea for a new product is born in my heart, then it rustles through my mind and wakes me up in the middle of the night, desperate to write it down. And that idea drives me to be the first person to show up for work, hours before anyone else…”

This is how Massimo Bertelli describes the conception of each Bertelli2 creation. Thereafter he carefully guides our company through the various phases of production, emphasizing the intricate construction of an handmade “Made in Italy” product.

For example, what happens after a new product idea is conceived?

“The idea is deconstructed, thoroughly researched and evaluated, and enhanced. We start designing and creating. We continuously make amendments, scrapping unsatisfactory designs and re-constructing, until our ideal product emerges”.

How are these ideas conceived in Bertelli2?

“Inspiration lies in careful observation, critical thinking and ambitious dreaming; a tireless search to understand people’s desires and how we can realise them through specific products. This is combined with superior taste, design and efficiency, to create our one-of-a-kind Venetian Italian craft products. Every creation is a unique reflection of the artisan’s knowledge and experience. This is expressed through each intricate detail, which transforms a simple idea into a tangible artisanal product.”

What does craftsmanship mean to you?

“It’s a rare ability or skill that is revered the world over, which pushes you to new heights and constant improvement. Ultimately, craftsmanship translates into unique creations, which culminate our long-standing expertise and exuberant “foolishness”…”